Google's latest update in March 2024 has introduced significant changes aimed at enhancing search result quality and reducing spam. Here are the key elements of this update:
1. Focus on Reducing Low-Quality Content: The update targets the reduction of "unhelpful, irrelevant, and unoriginal content" by approximately 40%. This is part of Google's ongoing effort to improve the quality of its search results, emphasizing content that is useful and well-crafted rather than content created solely for achieving high search rankings.
2. Implementation of New Spam Policies: Alongside the core update, Google has rolled out new spam policies. These policies specifically address issues like scaled content abuse—where content is generated at scale, whether by automation, humans, or a combination, primarily to manipulate search rankings. Additionally, the update targets expired domain abuse, where expired domains are repurposed to boost rankings of low-quality content, and site reputation abuse, where high-reputation sites are used to rank low-quality content highly.
3. Emphasis on E-E-A-T: Google continues to stress the importance of Expertise, Experience, Authoritativeness, and Trustworthiness (E-E-A-T) in content evaluation. Sites with outdated, error-filled content or those lacking depth in expertise are more vulnerable under the new update. This aligns with Google’s long-standing emphasis on content quality over quantity.
4. Algorithmic Improvements: The core update includes algorithmic enhancements to better discern the quality and helpfulness of content, aiming to surface more valuable information and diminish the presence of content that seems primarily designed for search engines rather than actual users.
5. Future Compliance and Adaptation: For webmasters and content creators, the key to adapting to these changes is to focus on creating high-quality, original content that genuinely serves the interests and needs of users rather than attempting to game the system through SEO manipulation.
These updates reflect Google's commitment to improving the search experience by prioritizing high-quality, relevant content and penalizing practices that aim to exploit search algorithms. For businesses and content creators, staying informed and adaptable to these changes is crucial for maintaining and enhancing their online visibility.
Used sources
https://www.searchenginejournal.com/google-march-2024-core-update/510243/
https://searchengineland.com/google-march-2024-core-update-things-you-need-to-know-438370
https://www.searchenginejournal.com/google-march-2024-core-update/510243/
https://searchengineland.com/google-march-2024-core-update-things-you-need-to-know-438370