We helped Railsware attract clients from the fintech industry, generate leads looking for AI and machine learning consulting services, and improve their search engine rankings for Ruby on Rails web development services, the main key phrase related to their services. Kaiiax also helped Railswarians establish in-house content marketing operations and hire people to cover key marketing roles.
Railsware is a world-class custom software development consultancy and product studio. Successfully operating both service-based and product-based businesses, Railsware owns the best of both practices.
Their goal was to discover what they don't know in inbound marketing and launch successful inbound marketing campaigns. They chose fintech business niche and AI and machine learning, and Ruby on Rails technology niches as their marketing targets.
Kaiiax collaborated with a well-aligned horizontal team, led by Sergey Korolev, Railsware managing director. Railsware's team demonstrated highly efficient multidisciplinary approach to problem solving and great passion for learning.
We delivered SEO optimized website copy to promote their fintech, AI/ML, and Ruby on Rails web development offerings, crafted by Kaiiax and double checked by Railsware's team leaders. After a few iterations of on-site SEO optimization and backlink injections, our major keywords reached top 5 in Google search positions in the US and top 10 in the UK. A few months later, Railsware got their first pre-sale with new Fintech and AI/ML leads.
Thanks Kaiiax for a great time working together. Kaiiax team was super great at sharing their expertise in marketing with my team. We got deep understanding of various marketing aspects and made some awesome work together. They are a two-pizza team with a really great capacity and deep knowledge in what they do.
Before running efficient inbound campaigns for fintech, AI and machine learning, and Ruby on Rails web development, we failed at some. For example, we failed to plan and execute Facebook ad campaigns and AdWords retargetting campaigns. But that hasn’t stopped us.
Our fintech, AI/ML, and RoR lead generation campaigns were tightly aligned with Railsware's core brand values – “Engineering excellence” and “Product thinking”. We managed to communicate their value proposition and succeeded.