If the only thing you get is certainty about what content you need to write to generate leads and how to write it... If the only thing you get is a system with which you can build an effective content marketing process…If the only thing you get is a deep understanding of what tactics actually move the needle…With Kaiiax you don’t get only one thing. You get them all. Kaiiax has the biggest content marketing experience in the software development industry. We've helped companies such as Yalantis, RubyGarage, and Steelkiwi turn their websites into lead generation machines from the ground up. We use content marketing to help software companies get more leads, acquire new markets, and reach new heights. The result of working with Kaiiax is fast, sustainable, and scalable growth. We go further than just consulting or coaching: we execute. But we don't do it alone. We combine our efforts with those of our clients' in-house marketing teams, because:
“If everyone is moving forward together, then success takes care of itself.”
Now let's figure out, what do we mean by "content marketing"?
Content marketing with Kaiiax is a planned and methodical approach to generating leads by taking control of planning, execution, and measurement
Content marketing is more than just posting content Here is what you get:
We created copy for Railsware's landing pages that sell AI and machine learning consulting, fintech software development, and the company's expertise in Ruby on Rails. Most of the copy you see on the RubyGarage's website was written here at Kaiiax. And that Technology Matters slogan? It was also our job. Writing copy for hardcore hardware development companies like IntegraSources is...lots of new knowledge. 70 pages of embedded hardware and circuit boards – a treasure for the curious.
- A goal-driven content marketing strategy
- Effective content operations
- SEO and link building aligned with your marketing goals
- Monthly marketing qualified leads (MQL) generated from organic channels
Content marketing the way Here is what our content marketing services include:
it should be
Content strategy We plan content a few months ahead with respect to your customer's buying journey.
Quality content Quality content targets the right reader, solves an existing problem, offers a better value than other content about the same topic, and shows this value to the reader in a simple and clear way.
Analytics If you're not measuring, you are not marketing. We track the results of our efforts to determine our next steps.
Analytics Any writing project needs an outline. The same is true for websites. We create a mind map of your future website that provides an overview of the top-level and lower-level pages. We decide what pages you need based on how you want your customers to find you. Then we create prototypes for each page. Prototypes outline the page structure: the contents of blocks and their titles. With a proper page structure, you will get a better chance to rank for your target keywords.
Copy Our job isn’t that much about writing copy as it is about knowing who is going to read it. The best messages come from the people who have bought your products or services or are likely to buy them. We get into your prospect’s head to understand what matters to them and how you can improve their life. This translates into copy that communicates important messages to your most desired segment of visitors. We build trust with your copy by telling the truth about you.