We keep coming across websites with poor quality content. Such websites don't provide substantial information for users. They address topics that are of interest to the brand, and not on topics that prospective customers care about. They look exactly like other websites. And most importantly, they don't convert.
Suddenly, blogging every week just so the lights are on is not a strategy. And it’s never been one, honestly. So many bloggers keep throwing spaghetti at the wall to see what sticks — and spaghetti is not a strategy either.